Gray T-shirt with bold red text that says "STAND AGAINST RACISM" on the front.

Color palette and font guide with color codes and font names, including Gotham Bold and Rockwell.

Brand Identity

Does your business or organization need a new logo? Or are you starting a new team, leading you down the path of a new brand identity? I love bringing out a company’s personality in a brand. Plus, I can put together a complete style guide including color palettes, fonts, and more.

Apparel

You might be looking to represent your team around town, or maybe your family wants matching shirts for an upcoming vacation. Regardless of style, apparel type, or order size, I’ve got you covered — I’ll take care of everything from design to production.

Web Design

Whether you need a new website or a refresh of an old one, I can put together a beautiful, user-friendly site for you and your customer base. Once it’s complete, I can either hand over the reigns to you for full control once or we can discuss a continued maintenance plan.

PORTFOLIO PREVIEW

Brand & Website Consulting

Tailored to Small Businesses and Non Profits

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We help mission-driven organizations clarify their message, strengthen credibility, and modernize their digital presence—without losing trust with donors, audiences, or stakeholders.
Our work is designed for nonprofits with limited time, budgets, and internal resources, focusing on solutions that are realistic to maintain long after the engagement ends.
Refinement > Reinvention. I can help you focus on the right move, and how to evolve your brand and messaging while honoring institutional history.
I design and optimize sites that prioritize accessibility, clarity, and ease of use. This way, your team stays in control without relying on ongoing developer support. I hand over the keys and include a training session!!

InkWell Consulting helps mission-driven teams clarify their message, visualize a brand, modernize their websites, and build digital experiences that actually support their work.

GET STARTED

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Maintaining your brand should be effortless, not expensive.

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Charlotte-Based Design Expertise

InkWell Consulting is led by a Charlotte-based marketer and graphic designer with deep experience supporting nonprofits, arts organizations, and small teams across the region. From brand strategy and visual identity to website design and digital experience planning, our work blends thoughtful strategy with strong, approachable design. When organizations show up with clarity and confidence, consistency and maintenance becomes more attainable.

Being rooted in the Queen City area means I understand the local nonprofit and arts landscape, the realities of regional growth, and the importance of building brands that feel authentic to the communities they serve: ours.

I intentionally partner with Charlotte-area organizations to create marketing and design solutions that are practical, human-centered, and built to support long-term impact.
I know your budget is tight; maintaining a brand should be effortless, not expensive.